The Application of UTAUT Modified Model to Analyze the Customers Use Behavior of Shopee Paylater
DOI:
https://doi.org/10.37034/jsisfotek.v5i1.210Keywords:
Paylater, Payment, E-Commerce, Satisfaction, UTAUTAbstract
Paylater is one of the newest payment methods in e-commerce that implements a buy now, pay later system or an installment mechanism. This service is the latest payment option launched by e-commerce. This study aims to determine user acceptance perceptions that influence satisfaction, sustainability intentions, and user use behavior. The Unified Theory of Acceptance and Use of Technology 2 (UTAUT 2) model, which also includes the variables perceived trust and pleasure, was employed in this study. This study adopted a quantitative methodology, distributing online surveys with 26 questions and using SmartPLS version 3.3.2 tools to analyze the data. According to the study's findings, eight out of ten hypotheses are supported. Effort Expectancy on Satisfaction and Price Value on Satisfaction are two hypotheses that are ruled out since their path coefficients and T-test values, respectively, are less than 0.1 and 1.96.
References
Alwendi. (2020). Application of E-Commerce. Manajemen Bisnis, 17(3), 317–325. http://journal.undiknas.ac.id/index.php/magister- manajemen/
Arsyad, R., & Violin, V. (2021). Analisis Pengaruh Impor Migas dan Nilai Tukar Rupiah terhadap Cadangan Devisa Indonesia. YUME: Journal of Management, 4(2), 79-92.
Dabu, P. (2021). Paylater is Increasingly Popular as a Payment Method on E-Commerce Platforms. https://www.theiconomics.com/innovation/paylater-kian- populer-sebagai-metode-pembayaran-di-platform-e-commerce/
Deufel, P., Kemper, J., & Brettel, M. (2019). Pay now or pay later: A cross- cultural perspective on online payments. Journal of Electronic Commerce Research, 20(3), 141–154.
Fintechnesia. (2021). E-Commerce Grows, Paylater Becomes a Popular Payment Method. https://fintechnesia.com/2021/12/04/e-commerce-tumbuh-paylater- jadi-metode-pembayaran-populer/
Maharani, Y. (2021). Generation Z's Interest in Reusing Mobile Payment Transactions: The UTAUT Model Approach 2. Jurnal Program Studi Akuntansi, 7(2), 140–154. https://doi.org/10.31289/jab.v7i2.5641
Prastiwi, I. E., & Fitria, T. N. (2021). The concept of Paylater Online Shopping in the View of Islamic Economics. Jurnal Ilmiah Ekonomi Islam, 7(1), 425. https://doi.org/10.29040/jiei.v7i1.1458
Putri, R. A., & Jumhur, H. M. (2019). Blibli.Com Application Enthusiasts Using the Unified Theory of Acceptance and Use of Technology (Utaut) Model. Jurnal Riset Bisnis Dan Manajemen, 12(1), 16–23.
Rafidarma, M., & Aprilianty, F. (2022). The Impact Buy Now Pay Later Feature Towards Online Buying Decision in E-Commerce Indonesia. International Journal of Business and Technology Management, 4(3), 155–162. https://doi.org/10.55057/ijbtm.2022.4.3.13
Sutrisno, S., Wulandari, W., Violin, V., Supriyadi, A., & Tawil, M. R. (2023). Prioritization of the Best Online Platform for MSMEs Using Simple Additive Weighting Method. Journal on Education, 5(3), 10265-10275.
Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). User Acceptance of Information Technology: Toward a Unified View. Inorganic Chemistry Communications, 67(3), 95–98. https://doi.org/10.1016/j.inoche.2016.03.015
Venkatesh, V., Thong, J. Y., & Xu, X. (2012). Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology. IEEE MTT-S International Microwave Symposium, 36(1), 157–178. https://doi.org/10.1109/MWSYM.2015.7167037
Violin, V., Hasan, S., & Sufri, M. (2022). Analysis of the Influence of Marketing Technology Concepts, Service Quality, and Low-Cost Carrier on Customers and Customer Loyalty on Lion Air Airlines in Indonesia. Journal of Management Science (JMAS), 5(3), 64-73.
Violin, V., Mawardi, S., & Nasriani, N. (2021). Pengaruh Promosi, Persepsi Harga dan Distribusi terhadap keputusan pembelian minuman Coca-Cola di Makassar. Economics and Digital Business Review, 2(2), 205-213.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2022 Jurnal Sistim Informasi dan Teknologi

This work is licensed under a Creative Commons Attribution 4.0 International License.